Barbie Getting 3 New Bodies
February 29, 2016
Mattel, the company responsible for the famous Barbie doll, has taken an unexpected approach on the doll’s rather infamous body shape. Since her debut in 1959, Barbie’s body has created controversy with the doll’s impact on how girls think they should look. Her unrealistic tiny torso, skinny arms, thin and long legs, frail wrists, and large chest has concerned consumers for 57 years. Experts predicted that if Barbie were a real human, she’d be 5’9, weigh 110 pounds, and would have to walk on all fours due to her impossible proportions. Today, in 2016, Mattel has decided to change things.
Mattel announced that changes to Barbie will be available in Spring 2016. The doll will feature 22 different eye colors, 25 hair styles, and 3 different body types; Tall, Petite, and Curvy.
“We have to let girls know it doesn’t matter what shape you come in, that anything is possible,” said Tania Missad, Mattel’s director for consumer insights.
Many people applaud the decision, but some skeptics doubt this is a good idea. They argue that Barbie is a classic piece of American history and shouldn’t be changed-including her body. However, Mattel is carrying through with their plan to release the new doll this spring, and already have versions available online.