The 2017 Superbowl was thrilling to watch for many, but for some, commercials were the real show. This year, everyone was expecting to laugh throughout the entire duration, but came to find that not every brand name was joking around. Many of the commercials took a serious route this year, surprising much of the audience.

A few of the commercials that took a more serious route were met with little criticism, and were still enjoyed around the nation. One commercial aired by Coca Cola was called “America the Beautiful”, which was actually aired for the first time back in 2014, and still stuck with much of the audience. Budweiser gave credits to its immigrant co-founder, hinting at the fact that without immigrants, their product wouldn’t exist. AirBnB responded to Trump’s travel ban, with the notion that everyone belongs here, there is no way to single someone out from the American dream.

The funniest commercials that were aired this year caused laughs to rupture from the entire audience, Skittles aired a romantic commercial, picturing a love-struck teen throwing skittles instead of rocks at his girlfriend’s window. The Mr. Clean commercial took a very abstract route, romanticizing cleaning. TurboTax used the classic tale of Humpty Dumpty to promote their mobile service, realistically showing his injuries in a laughable manner. Bai’s commercial, titled “Baibaibai” used its name to its advantage, using the memorable song from NSync, ‘Bye, Bye, Bye!’.

Kia, in their commercial, titled “Hero’s Journey”, utilized Melissa McCarthy’s comedic talents to promote their new eco-friendly car, the 2017 Niro Crossover. It depicted McCarthy saving threatened animals and eco-systems, such as whales, forests, ice caps, and so on. The Niro Crossover was her way of transportation to get all that world-saving done! T-Mobile made two advertisements, both starring Kristen Schaal, most known for being the voice of Louise on Bob’s Burgers. In the commercial, she’s romanticizes data over-usage with our phones, promoting that T-Mobile is better than their competitors.

The Superbowl commercials are appreciated by everyone, but not many people know exactly how much the commercials cost. During the first Superbowl in 1967, thirty second commercials cost roughly $42000. The love of these commercials knocked up that price exponentially, as in 1995, the $1,000,000 mark was finally hit. The prices continued to increase throughout the years, leading to 2016, where the price for a thirty second commercial cost $4.8 million. That is approximately $167,000 per second! Now, in 2017, the price has bumped up to $5 million, but some report the cost being as steep as $5.5 million!

The Superbowl is one of the most looked forward to events in America, not only for the football, but for every aspect of the event. There are only 360 days until the next Superbowl, and we hope everyone is looking forward to the next Superbowl, and its commercials!